What Every Small Business Owner (SMB) Needs to Know to Emerge as the SEO Winner

Written by Matthew King, time it takes to read this article is  minute(s).

Boosting your website’s ranking in Google’s Search Engine Results Pages (SERPs) doesn’t happen overnight. It takes time, and it can become complicated. But it’s not impossible to fast-track the improvement of your ranking.

Our experience as an SEO agency in VA helps us manage the websites of small and midsize businesses (SMBs). Here are several ways on how you can rise on top of SEO rankings.


Identify Your Buyer’s Pain Points

Think of Simon Sinek’s Golden Circle. He perfectly established a system that appeals to the consumer. Sinek knows hard-selling rarely works these days, so he identified what appeals to a buyer the most: emotion. The Golden Circle indicates you start with the “why.”

In conveying why you’re doing what you’re doing, you can resolve your customer’s problems without the hard sell. For example, a lawn care company doesn’t offer weed control and lawn aeration services, but it relieves homeowners of a backbreaking job and enhances the curb appeal of their property.

Build your product or service as the most necessary thing in a person’s life. Make a lifestyle out of what your company has to offer. Use all these things in optimizing every page of your website.

Improve On-Page Optimization

Optimizing your pages requires two things: content and keywords. What you need to do is create engaging, quality content and target the right keywords.

In terms of content, optimize for your location. Local SEO is an effective strategy for small- and medium-sized businesses because it allows for a direct connection to the target market. If you own a restaurant in Virginia, your on-page content needs to speak to locals, and you need to provide complete contact details.

When it comes to keywords, put them in your titles, meta description, and the content’s body.

To further target your market, think of several terms or the lingo they use to make them feel that you’re speaking directly to them. Develop a tone that appeals to your potential customers.

Set Up Your Google My Business Account

Google My Business can make a big impact on your website’s ranking because your website not only shows up on organic results. It could also show up on Google’s Local Pack, Local Finder, and Google Maps.

Moreover, it’s free, and it’s very easy to modify, so claim and verify your business on www.google.com/business and fill out relevant fields, including the modes of payment you accept. We also suggest putting photos and videos because they can grab a user’s attention. And pick the right category for your business, so your website appears on search results.

SEO work can seem overwhelming, especially when you have your hands full with the day-to-day running of your business. Our specialists can take that load off of you.

The SEO Help You Need

At Alkries LLC, our SEO services focus on attraction and conversion. We take the time to learn about your brand, allowing us to create solutions that will work for your goals and target market. We combine on-page and off-page strategies to deliver long-term results

Our team of SEO experts in VA will make sure your target market knows, talks about, and buys your products and services. Schedule an appointment with us today.

About the author

Matthew King is the owner of Alkries LLC and partner at TR King Insurance Marketing LLC. When he's not building links, growing organic traffic, developing internet marketing strategies and measuring positive returns on investments for clients, he likes to spend time with his wife playing video games and going on walks.

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