Content marketing and search engine optimization (SEO) are the titans of modern marketing. Oddly enough, they aren’t in the same conversation as often as they should be.
And when they are, digital marketers seem to adopt an adversarial mentality and headline their articles with SEO vs. Content Marketing. The Guardian was one of the news coverage sites that described how Google had tired of its “old friend SEO,” and was “making friends” with content marketing instead, describing it as the new kid in town.Smart digital marketers know that this isn’t how it works, though. While all channels have their special roles to play, the best strategies are those that integrate different digital marketing channels to achieve the same goal.
You want search engines to find your small business, but where and how do you start?
Years ago, this question was a lot easier to answer. Back in the early days of search engine optimization (SEO), all you had to do was stuff your content with keywords to gain the favor of web crawlers. But as internet marketing is dynamic in nature, most of the things that worked in the past no longer work today. Safe to say, launching a successful SEO campaign has become significantly challenging, and you need to be in tune with the trends to create a potent and measurable SEO plan.
What SEO strategies should you relegate to times past? Which ones deserve a double down? How do you know which is which?
We round up the actionable steps you can take to launch a foolproof SEO campaign in 2019.
The world of web marketing is fast-paced, and navigating SEO can feel like scouring a coal mine in search of a particular diamond.
As the business owner, you’re aware that your customers go online to look up the products and services you offer. The challenge is finding out how to drive them to your website.
Enter search engine optimization (SEO). When done right, SEO can turn your website into your best salesman. Using the right SEO practices makes it easier for people to find you. If you generate the majority of your sales online, SEO becomes more of a requirement than an option. This is also true if you operate in a crowded field in a specific location, where you need to vie against more established brands.SEO drives you to the top of search engine results page (SERPs), gaining you traffic, leads, and eventually, conversions. Ranking high up in search results is, essentially, the most fruitful way to advertise your web-based business.
Alkries LLC always says the same thing to clients who want to gain a foothold in their respective industries and later carve out a share of the market: they should identify their target markets.
A target market is a segment of your audience that shows a high level of interest in your products and services. It’s a group of people with shared characteristics or traits that make them your business’s ideal customers. Your business’s target markets are people whom you think will use, enjoy, and benefit from your products and services the most. Target markets don’t have to be current customers, but they have a high potential of becoming loyal patrons of your products and services.
Stagnating businesses, desolate streets, a shrinking population, and a future riddled with uncertainty. This has become the common tale of many small towns and cities across America as more and more people seek greener pastures.
But in recent years, some outlying towns and faraway suburbs in over 11 states are changing this narrative.
Charming towns like Vineyard, Utah and Harrisonburg, Virginia are in the midst of a technology and business boom, attracting families and young job-seekers. If you own a business in a small town or city, or near a thriving metropolis, now is the perfect opportunity to shake things up and do some digital marketing.
Website optimization is like getting an off-the-rack suit tailored. With the right nips and tucks, a modestly priced suit can look like a million bucks and attract all the attention. The same goes for your website. You may have to hem your web design and taper the content to capture the attention of your audience online.
Like suit alterations, web optimization depends on the needs of your clients (or potential ones) and requires crucial steps so you can achieve a perfect fit. While we’re not experts on suits, we know a thing or two about search engine optimization (SEO) and how it can help your website attract visitors and potential clients.
The world wide web is like a massive network of stops in a big city subway system. These stops represent different pages, and search engines crawl the entire metropolis to find every link they can. The links function as the best path search engines use to discover how different pages are related to each other.
In turn, links make it easier for automated robots called “crawlers” or “spiders” to reach billions of web pages and documents on the web. Once the search engines find these pages, they can store them in a large database for recall when a user makes a relevant search query.
When users perform a search, they demand instant results — even a one-second delay could result in user dissatisfaction. Since links play a crucial role in achieving search ranking and traffic success, growing a link profile for a website is critical to gaining traction online.
We always strive for more; this is part of human nature. We are constantly working to reach the top and when we get there, we want to go even higher. For this reason, it comes as no surprise that business owners are always pushing the limits to bring in substantial traffic to their websites.
What is the most important part of a website? It depends on who you’re asking. If you ask content creators, they’d say it’s content. If you talk to SEOs, they might agree, but only if the content is keyword-optimized. Web developers, meanwhile, might say website design or user interface is the most important.
Others could get more specific and point out particular parts and pages of the website, like above the fold or the homepage. But how do you combine all four aspects to deliver the results you want from your website, high quality leads and paying customers.
In the world of SEO, user experience rules. Search engines update their algorithms regularly to improve the results they show their audience. Google, in fact, reportedly changes its algorithm around 500 to 600 times a year.
As search engines evolve, so should your strategies. With every update, some SEO tactics become outdated and ineffective instantly. Even when they don’t raise a red flag, they’re marketing black holes that drain your budget but offer nothing in return. Worse, the methods that work wonders today might just cause your site’s downfall tomorrow; they might earn a penalty from Google.
To this day, Alkries LLC encounters businesses that invest in outdated SEO strategies. We want you to make the most of your marketing budget, however. So, we rounded up strategies that are no longer valuable in 2018 to help you focus your time and energy on tactics that work.