By Matthew King

In this case study, you'll learn how we increased this service-based business organic traffic by 183% and grew their revenue by an additional 49%!

This website now has over 20+ keywords on the first page of Google. We use a unique approach to every business to learn the ins and outs of that business. Then we implement an advanced SEO strategy.

Keep reading to learn the strategy and results.

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By Matthew King

Local SEO helps your business boost its online presence, prompting it to rank higher in search engine results pages (SERPs). You can do this by writing localized content, tracking and highlighting reviews, and using business directories. This strategy lets your website market to customers in your community.

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By Matthew King

I've got a quick question for you. What could your business do if it generated an extra HALF-A-MILLION in revenue this year? What about in just the next 3 months?

Think about that moment for just a second, what would you do with that? 

Expand your team? Get that new piece of equipment you've been waiting to get?

A lot of business owners could use this kind of influx to boost their business. Learn the journey our client went through (or just simply skim through the data) to learn the approach and strategy we used by reading on. 

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By Matthew King

In 2018, Google announced that it will be moving towards a mobile-first future. The search engine giant’s decision to go all-out mobile has set several changes in motion, particularly in the way businesses market their services online. Brushing off Google’s mobile-first direction would mean missing out on a lot of big marketing opportunities.

Consider the statistics: more than 50 percent of search queries globally now come from smartphones and other mobile devices. In the United States, mobile search is roughly 58 percent of overall search query volume. Another interesting fact is that queries on mobile devices are slightly longer compared to queries on desktops.

What does this tell us? One thing is for sure: mobile is here to stay. As a business, you can’t afford to ignore mobile search engine optimization (SEO) much longer. Here’s why you need to take it seriously, and why you’ll need an SEO expert in Virginia to help you out.
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By Matthew King

If Google Ads could talk, it would chant like this: “20 dollar bid for this competitive keyword, now 30, will somebody give me 40? Now 40, now 40, anybody up for 50? Going once, going twice, sold!”

Now, if you’re a start-up owner who didn’t have stacks of hundred-dollar bills in your bag, you would probably find yourself sitting still in that imaginary auction and watching your desired keywords get snatched — one after the other — by the big spenders. You'd likely end up leaving that event empty-handed.

While bid per click isn’t the only thing that makes most expensive keywords, VA-based businesses with huge budgets are likely to do better in Google Ads than lower spenders. The average cost per click (CPC) is between one and two dollars, but the most expensive keywords can cost 50 dollars or more per click.

If you belong to an industry in which the majority of businesses advertise online, expect to pay for a higher-than-average CPC to compete. If you couldn’t catch up with everybody else’s bids, it may be difficult for your ads to rank high and for your brand to reap the best PPC results.  

However, "paying higher-than-average" doesn’t mean you should shell out millions of dollars monthly, like Amazon and Home Depot do, to get the results you desire. What you can do instead is to mimic what those advertisers with deep pockets do — without spending more money and exceeding your start-up’s monthly budget for ads.
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By Matthew King

The world is no longer at the cusp of a digital revolution: we're now living in it. Digital content and the Internet are now part of our everyday lives, from entertainment media we consume to our methods of shopping. Such facts should influence your decisions as a business owner.

I-Want-to-Buy Moments Statistics (from Think With Google)

71%

Users that visit a retailer website or app before buying.

64%

Users that do a general online search to buy.

79%

Users that do a mobile search before buying.

39%

Users whose buying decisions are influenced by a relevant search.

Here's another fact to ponder upon: more businesses are doing online marketing and search engine optimization (SEO). If you belong to a competitive industry here in Virginia (e.g., retail, food, consumer goods manufacturing, home services), chances are many of your competitors have already started their marketing campaigns.

So, if everyone is doing it, how will you stand out?

Here's a straightforward answer: through your SEO company.

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