Achieving 25,000 Ranking Keywords & $350K Monthly Traffic Value in the Financial Industry (SEO Case Study)

Written by Matthew King, time it takes to read this article is  minute(s).

From Zero to 25,000 Ranking Keywords in Less Than a Year!

Breaking into the competitive financial niche can be daunting, but our client did just that with our expert SEO services. In this case study, you'll discover how we transformed their website from minimal traffic to a powerhouse with over 25,000 ranking keywords and an estimated traffic value exceeding $350,000 per month!

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Disclaimer: The client has asked to remain anonymous. Therefore, no names will be mentioned in this article.

Background of Financial Company

When the client approached us in October 2017, their site had been operational since July 2017 but only attracted around 13,000 monthly visitors. Their goal? To compete with the biggest names in the finance industry. We devised an aggressive SEO plan starting with a $3,000/month budget, progressively scaling up to $40,000/month as results began to roll in

Thorough Exploration and SEO Audit

Given the site's relatively new status, it had no previous penalties, though aggressive anchor texts comprised 7% of its profile. Recognizing this, we knew a significant budget would allow us to effectively diversify and strengthen the link profile.

Easy Wins Keyword Analysis

Our keyword analysis identified 230 “Easy Wins” keywords ranking in positions 4-30, with search volumes ranging from 20 to 11,000 monthly searches. These keywords already had a good standing, which meant focusing on them could yield quick traffic gains. Many of these keywords had high CPC values, some reaching up to $20 per click. By targeting these, we strategized to maximize both rankings and revenue.

Competitive Gap Analysis

Our competitive gap analysis revealed over 1,000+ keywords that competitors were ranking for but our client was not. We used this data to develop three types of content:

  • Category Pages - Broad, high-volume keywords.
  • Product Review Pages - Valuable brand and product terms.
  • Supporting Content - Contextually relevant articles to support high-ranking pages.

Launching the SEO Campaign

Our initial efforts involved creating a diverse portfolio of high-quality links and content, which included:

  • 2X Large Diversity Links
  • 1X Small Diversity Links
  • 2X DA20 Guest Posts
  • 3X DA30 Guest Posts
  • 2X DA40 Guest Posts
  • 7X Blog Content - 1000 Words

As the campaign gained momentum, we adjusted our focus towards higher quality links and more content. For example:

  • 5X Large Diversity Links
  • 10X DA30 Guest Posts
  • 15X DA40 Guest Posts
  • 5X DA50 Guest Posts
  • 16X Blog Content - 1000 Words

The final phase saw another shift towards content creation while still building quality links:

  • 4X Large Diversity Links
  • 10X DA40 Guest Posts
  • 20X DA30 Guest Posts
  • 1X DA50 Guest Posts
  • 40X Blog Content - 1000 Words

Results

The outcome of our efforts was nothing short of spectacular. Within less than a year, the client's site emerged as a major player in the financial niche, ranking for over 25,000 keywords. The estimated traffic value skyrocketed to $351,000 per month, highlighting the effectiveness of our well-coordinated strategy and execution.

Conclusion

Collaboration was key to this campaign's success. Our strategic insights, coupled with the client's willingness to trust our process, led to outstanding results. Beyond SEO, the comprehensive competitor analysis provided invaluable business intelligence, influencing broader business decisions.

For more information on our services, explore our Managed SEO and Managed PPC solutions.

About the author

Matthew King is the owner of Alkries LLC and partner at TR King Insurance Marketing LLC. When he's not building links, growing organic traffic, developing internet marketing strategies and measuring positive returns on investments for clients, he likes to spend time with his wife playing video games and going on walks.

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