Local SEO helps your business boost its online presence, prompting it to rank higher in search engine results pages (SERPs). You can do this by writing localized content, tracking and highlighting reviews, and using business directories. This strategy lets your website market to customers in your community.
SEO agencies know that an effective user experience (UX) is an essential aspect of any successful local SEO strategy.
Consumer Behavior Today
Forty-six percent of Google searches are local. Fifty percent of local mobile searches look for a particular business, which is why big and small businesses consider local SEO as a key digital marketing technique.
Four out of 5 consumers look up local information in search engines. These people expect to find what they want in a matter of two or three clicks. Accessible and relevant content will allow you to meet what your customers want and when they want it.
Speed is not just a ranking factor, but it’s also a critical part of good UX. Search Engine Land says it’s going to be a survival of the fastest website this 2018. Google expects your page to load in less than three seconds, which is lesser than the current average human attention span: eight seconds.
Impact on the Buying Cycle
Local SEO strategies let you introduce your brand to customers around your neighborhood. It allows you to drive more people into your store, dealership, or clinic. It helps you inform customers about your business and the value your products or services can bring to their lives.
Effective UX enables you to achieve all those benefits because an increase in online traffic could mean an increase in in-store foot traffic. WordStream says 72 percent of local searches led customers to a store within 5 miles.
You have better chances of a higher return on investment (ROI) with local SEO than other advertising methods. The digital marketing technique is a cost-effective way of boosting your visibility, online and offline. With this exposure, your business can make the most of opportunities.
Establish Brand Trust and Credibility
Digitally optimizing your brand establishes its authority, but it doesn’t happen overnight. It takes time to establish trust and credibility, but the payoff will allow your business to thrive for a long time.
With local SEO, you only need to manage some key ranking factors, namely accurate and complete information on Google My Business, positive customer reviews and ratings, and relevant content. When your business meets all these factors, you not only move up in the SERPs, but you also create an image of trust with your consumers.
Pro Tip: Over time, you may be able to position your brand as an industry leader.
Local SEO for Your Business
Every day, Google deals with 63,000 searches per second. Thirty percent of mobile searches have some reference to local queries. Clearly, search engine optimization, local or organic, can help your website move up the ranks.
Pro Tip: With better online visibility, your business can reach out to and engage with more customers.
Our SEO services focus on the art of optimizing websites. We can bring qualified traffic to your website, and with web development that meets UX standards, we’ll help you turn those leads into customers.
Whether you’re looking to increase leads or improve sales and revenue, we can help grow your business.
For more on our SEO methodologies, schedule an appointment with us today.