I've got a quick question for you. What could your business do if it generated an extra HALF-A-MILLION in revenue this year? What about in just the next 3 months?

Think about that moment for just a second, what would you do with that? 

Expand your team? Get that new piece of equipment you've been waiting to get?

A lot of business owners could use this kind of influx to boost their business. Learn the journey our client went through (or just simply skim through the data) to learn the approach and strategy we used by reading on. 

In 2018, Google announced that it will be moving towards a mobile-first future. The search engine giant’s decision to go all-out mobile has set several changes in motion, particularly in the way businesses market their services online. Brushing off Google’s mobile-first direction would mean missing out on a lot of big marketing opportunities.

Consider the statistics: more than 50 percent of search queries globally now come from smartphones and other mobile devices. In the United States, mobile search is roughly 58 percent of overall search query volume. Another interesting fact is that queries on mobile devices are slightly longer compared to queries on desktops.

If Google Ads could talk, it would chant like this: “20 dollar bid for this competitive keyword, now 30, will somebody give me 40? Now 40, now 40, anybody up for 50? Going once, going twice, sold!”

Now, if you’re a start-up owner who didn’t have stacks of hundred-dollar bills in your bag, you would probably find yourself sitting still in that imaginary auction and watching your desired keywords get snatched — one after the other — by the big spenders. You'd likely end up leaving that event empty-handed.

While bid per click isn’t the only thing that makes most expensive keywords, VA-based businesses with huge budgets are likely to do better in Google Ads than lower spenders. The average cost per click (CPC) is between one and two dollars, but the most expensive keywords can cost 50 dollars or more per click.

If you belong to an industry in which the majority of businesses advertise online, expect to pay for a higher-than-average CPC to compete. If you couldn’t catch up with everybody else’s bids, it may be difficult for your ads to rank high and for your brand to reap the best PPC results.  

The world is no longer at the cusp of a digital revolution: we're now living in it. Digital content and the Internet are now part of our everyday lives, from entertainment media we consume to our methods of shopping. Such facts should influence your decisions as a business owner.

I-Want-to-Buy Moments Statistics (from Think With Google)

​Here's another fact to ponder upon: more businesses are doing online marketing and search engine optimization (SEO). If you belong to a competitive industry here in Virginia (e.g., retail, food, consumer goods manufacturing, home services), chances are many of your competitors have already started their marketing campaigns.

So, if everyone is doing it, how will you stand out?

Here's a straightforward answer: through your SEO company.

When it comes to monitoring and measuring the performance of your campaign, it helps to think of search engine optimization (SEO) like the stock market.

SEO, like stocks, involves making decisions based on what you’ve seen in the past and what to expect in the future. From that follows a waiting period in which you’re likely to experience growth and decline — just like ranking fluctuations and algorithm changes.

Even the U.S. stock market grew steadily during the 20th century, despite epidemics, world wars, and the Great Depression.

There are no shortcuts to success in the stock market or SEO. And the only way for you to witness growth is by holding out for the long-term rewards.

With a data-driven digital marketing strategy, you can you can achieve consistent results for your campaign. As certified specialists in the industry, we can help boost your online presence with our SEO services in Virginia.

But launching your campaign is only half of the equation. Knowing the return on investment (ROI) is critical to the success of your overall SEO efforts.

Content marketing and search engine optimization (SEO) are the titans of modern marketing. Oddly enough, they aren’t in the same conversation as often as they should be.

And when they are, digital marketers seem to adopt an adversarial mentality and headline their articles with SEO vs. Content Marketing. The Guardian was one of the news coverage sites that described how Google had tired of its “old friend SEO,” and was “making friends” with content marketing instead, describing it as the new kid in town.

The world of web marketing is fast-paced, and navigating SEO can feel like scouring a coal mine in search of a particular diamond.

As the business owner, you’re aware that your customers go online to look up the products and services you offer. The challenge is finding out how to drive them to your website.

Enter search engine optimization (SEO). When done right, SEO can turn your website into your best salesman. Using the right SEO practices makes it easier for people to find you. If you generate the majority of your sales online, SEO becomes more of a requirement than an option. This is also true if you operate in a crowded field in a specific location, where you need to vie against more established brands.

Alkries LLC always says the same thing to clients who want to gain a foothold in their respective industries and later carve out a share of the market: they should identify their target markets.

A target market is a segment of your audience that shows a high level of interest in your products and services. It’s a group of people with shared characteristics or traits that make them your business’s ideal customers. Your business’s target markets are people whom you think will use, enjoy, and benefit from your products and services the most. Target markets don’t have to be current customers, but they have a high potential of becoming loyal patrons of your products and services.