When it comes to monitoring and measuring the performance of your campaign, it helps to think of search engine optimization (SEO) like the stock market.
SEO, like stocks, involves making decisions based on what you’ve seen in the past and what to expect in the future. From that follows a waiting period in which you’re likely to experience growth and decline — just like ranking fluctuations and algorithm changes.
Even the U.S. stock market grew steadily during the 20th century, despite epidemics, world wars, and the Great Depression.
There are no shortcuts to success in the stock market or SEO. And the only way for you to witness growth is by holding out for the long-term rewards.
With a data-driven digital marketing strategy, you can you can achieve consistent results for your campaign. As certified specialists in the industry, we can help boost your online presence with our SEO services in Virginia.
But launching your campaign is only half of the equation. Knowing the return on investment (ROI) is critical to the success of your overall SEO efforts.
So how do you measure and evaluate the performance of your digital marketing campaign?