In this case study, you'll learn how we increased this service-based business organic traffic by 183% and grew their revenue by an additional 49%!
This website now has over 20+ keywords on the first page of Google. We use a unique approach to every business to learn the ins and outs of that business. Then we implement an advanced SEO strategy.
Keep reading to learn the strategy and results.
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Disclaimer: The client has asked to remain anonymous. So we will not mention any names in this article.
Background of The Online Service-Based Business
A lead generation provider for insurance reached out to us and became a customer at the beginning of Jan. 2020, with a request to expand their online presence. They also wanted to get more orders online through their store.
The company also needed help with optimization of its web pages. They asked us to focus on target keywords and to produce high-quality content to increase engagements and sales.
We recommended our Managed SEO service to them to get all of these services in a dedicated campaign.
In-Depth Discovery & SEO Audit of The Online Service-Based Business
Through in-depth discovery, we found some additional areas that needed some improvement (such as ordering forms) and the services that make them the most money.
Every campaign starts with a comprehensive audit of their website to know the opportunities that are there. The site was currently getting about 30 visitors a month. (Despite this low number, they were still pulling in good revenue numbers as most of their orders averaged $200+, coming to a total of 10K/mo in sales).
This, of course, was a good start, but it was apparent they needed some help.
Keyword Research - Identifying The Opportunities (Easy Wins) For Online Service-Based Business
Once we've completed the audit and in-depth discovery, we begin helping our client by looking for all the keywords they are already ranking for in positions 4 - 30 (meaning below the top 3 to the third page on search engine results).
We learned that the lead generation insurance provider had 43 easy wins that were also their money keywords - most with a pretty high keyword difficulty rating of 50+ and cost-per-click above $5.
There was potential here, but not without the help of SEO experts.
Outlining Their Competitive Gap Analysis
Before we launch a campaign, we always look at what your competitors are doing online. Is there anything they are doing well? How is their content? Is there anything we can do better to beat them?
All these are questions we ask for every campaign. We identify new opportunities with keywords that are relevant to our customer's business. For example, our client had 72 opportunities that their competitors were ranking for, but our customer was not.
That's website traffic that isn't coming to you!
We then added the relevant keywords to our list to include in the strategy. One way to start ranking for these opportunities is to write blog articles with these keywords as the topic and keyword focus.
The SEO Campaign Strategy & Execution For Online Service-Based
Now we're prepared to launch the campaign; our strategy focuses on some immediate improvements we could recommend on their website. In addition to that, we started with a little bit of link building and blog writing.
The first month looked like this:
- 2 blog articles
- 1 DA50 guest post
- 8 contextual backlinks
- On-page optimization of their main home page and product pages
The second month, and future months, focused more on link building and looked like this:
- 1 blog article a month
- 2 DA10 to DA20 guest posts
- 3 contextual backlinks
We adjust campaigns every month, depending on the client's needs, the SEO results, and research.
Regularly posting articles is an excellent way to let Google know you're an authority worth being ranked. Building backlinks to your website is one of the many powerful ways to boost your website rankings.
Plus, the consistent, high-quality content gave their site visitors reasons to come back over and over.
See the backlink growth here:
Campaign Results
The insurance lead generation provider started to see steady gains after six months.
As you can see below, we've provided several sources to show their organic traffic, their Google Analytics, Ahrefs, and our tracking software:
Google Analytics Organic Traffic From Sep 1st, 2020 - Feb 28th, 2021 compared to Mar 4th, 2020 - Aug 31st, 2020
Ahrefs Organic Traffic
Our Organic Traffic Tracking Software
As you can see, their organic traffic increased. Now we know what you might be thinking. Their traffic didn't explode, and they only went up to about 100 visitors a month. The company's services are in a very competitive niche and narrow vertical, the keyword difficulty is very high and will take a lot of time to rank.
However, even with this increase, they could FEEL the results, and that's what matters. They were getting high-quality traffic and leads to their website.
They had no keywords ranking in the top positions before, but now, they have over 20+, and their keyword base is growing tremendously every day.
See below:
Ahrefs Organic Keywords
Our Organic Keyword Tracking Software
Their keywords grew to over 200!
Not only were their keywords and organic traffic growing, but so was their traffic value. Traffic value is the money a company would have to spend on Google Ads if they weren't getting that traffic organically!
See the graph below:
Ahrefs Traffic Value
As you commit to consistent SEO strategies, you gain momentum. You can see their traffic value has almost doubled. This is all done using the advanced and unique approach we take with businesses, just like yours.
This is proof that our strategies work and that it's not always about traffic, but to further prove our point. We were lucky enough to get a revenue screenshot from the company's account.
Revenue Gain Proof
Click the image to enlarge it.
The Takeaways & Conclusion For An Online Service-Based Business SEO Campaign
The reasons this insurance lead generation provider experienced success was:
- They committed to a plan of action every single month.
- Relevant and resourceful content was crafted to show the site as an authority in their niche and allowed them to rank for valuable keywords.
- Supporting their content with proper backlinking enabled them to bring in relevant organic traffic and increases to that traffic every month.
- Signing up for a Managed SEO Service helped neatly package everything they needed in one campaign.
Through patience and consistency, the SEO strategy was able to gain traction steadily. SEO does not happen overnight. It could take anywhere from six months to 9 months to see positive results.
Some places take longer to experience positive results. It all depending on several variables, such as budget, site speed, and other ranking factors.
