Background of the Construction Company
A construction company operating in a highly competitive market was struggling to establish its online authority and improve its search engine rankings. Despite having a well-optimized website, they faced challenges in gaining backlinks, which are crucial for SEO success.
The company sought our Managed SEO service to enhance their online presence and increase their organic traffic. Our goal was to help them achieve a significant boost in backlinks, ultimately improving their search engine rankings and visibility.
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How We Helped a Construction Company Boost Its Online Authority with a 400% Increase in Backlinks
Disclaimer: The client has asked to remain anonymous. So, we will not mention any names in this article.
In-Depth Discovery and SEO Audit
Through detailed discovery and a comprehensive SEO audit, we identified several areas where the construction company's website could be improved to attract more backlinks. This included optimizing meta descriptions, enhancing existing content, and identifying high-priority pages for link-building efforts.
Keyword Research and Competitive Gap Analysis
We conducted extensive keyword research to identify opportunities for the construction company. This involved finding keywords they were already ranking for in positions 4-30 and identifying high-priority keywords that could bring quick traffic gains.
Additionally, we performed a competitive gap analysis to discover keywords their competitors were ranking for, but they were not. This helped us target new keywords and create content that would attract more backlinks.
The SEO Campaign Strategy and Execution
Our customized SEO campaign for the construction company focused on several key areas:
1. Content Creation:
- We created high-quality, long-form blog articles targeting the identified keywords.
- These articles were designed to provide value to readers and attract backlinks from authoritative websites.
2 . Link Building:
- We executed contextual link-building campaigns to acquire high-quality backlinks.
- This involved contacting relevant websites and securing guest posts with links back to the construction company's site.
3. On-Page Optimization:
- We optimized existing content and meta descriptions to improve search engine rankings.
- This included updating product meta descriptions to enhance rich text for search engines.
Take a look at this sample map pack below:

Initial Results
Within the first three months, the construction company saw significant improvements:
- 300% increase in monthly organic traffic.
- Doubling of high-quality backlinks.
- Improved search engine rankings for targeted keywords.

As you can see below, the client only ranked for approximately 330 keywords in the beginning. We increased their organic keywords to 750, which also included a significant increase in keywords at positions No. 4-10.

Continuous Improvement and Future Strategy
After the initial success, we continued to refine our strategy, focusing on sustainable long-term growth. This included ongoing content creation, regular link-building efforts, and periodic SEO audits to identify new opportunities.

Key Takeaways and Conclusion
By committing to a consistent SEO strategy and focusing on quality content and backlinks, the construction company achieved remarkable results:
- 400% increase in backlinks.
- Significant improvement in search engine rankings.
- Enhanced online authority and visibility.
Our Managed SEO service helped package everything the construction company needed into a dedicated campaign, ensuring continuous growth and success.
Ready to Boost Your Online Authority?
If you're looking to enhance your online presence and achieve similar results, our Managed SEO service can help. Get started today and see the impact of a data-driven SEO strategy on your business.