Online shopping and e-commerce are more popular than ever among private consumers. Market research and business intelligence portal Statista shares that, in 2017, 1.66 billion people around the world bought goods online. Global e-retail sales went up to 2.3 billion U.S. dollars last year and may even skyrocket to 4.48 billion trillion U.S. dollars by 2021.
Private consumers are increasingly using their mobile devices to purchase a wide range of products and services. Businesses have to build a strong online presence to keep up with the demands of consumers as well as to rise above competitor brands.
One of the most effective ways to succeed in online business endeavors is to invest in high-quality web design. Potential consumers are more likely to make purchases from a website that has great design, in both form and function.
What Is Web Design?
Web design is a digital marketing solution that encompasses a wide range of skills and disciplines in website production and maintenance. It is a meticulous process of conceptualizing, planning, and building a design that is in line with brand identity. It incorporates layouts, colors, graphics, and interactive features to encourage customer engagement.
In technical terms, web design involves various processes related to front-end design, which is what site visitors see. It includes web graphic design, interface design, and user experience design — all of which make sure the front-end users enjoy browsing through the website. It also includes search engine optimization, which increases online visibility and makes the website more visible to search engine users.
Digital marketing strategies usually include web design in the formula — for great reason, at that.
Why Is Web Design Crucial to a Digital Marketing Plan?
Maybe you already have a great marketing strategy. But, it might not drive the results you expect because your website’s landing page fails to convert leads into paying customers. A high-quality business website is important to your overall digital marketing strategy because it triggers site visitors’ curiosity and encourages them to make purchases.
Many people overlook how essential a business website is to the success of online marketing endeavors. It is often the first point of contact between a brand and its target audience. It is the place where potential consumers interact with the brand and explore its products and services.
Also, it typically includes product or service information, booking or purchasing forms, and contact details — the things that potential customers usually look for before deciding to transact with you. You have to make sure that your site design is substantial and is in line with the latest trends. This way, customers are more likely to explore what you have to offer and, as a result, contribute to your success.
Here’s a breakdown of how great web design impacts your business:
- 1Great web design improves usability. Web design is not entirely about what looks easy on the eyes. In relation to business websites, it also refers to usability and functionality. A great design, then, communicates effectively and displays a good sense of accessibility and functionality.
- 2Great web design boosts market value. Consumers are more likely to make a transaction on a website that they can easily navigate. The significance of great design comes into play when you want to boost market value. It makes people feel comfortable navigating through your website and, in turn, convinces them to buy from you.
- 3Great web design increases consumer trust. A poorly designed website is likely to interfere with user experience. It might discourage people from exploring your site and cause them to exit that tab shortly after they realize that the interface is complicated. You need a great design to increase customer trust and cause them to stay and make a booking or a purchase.Simply put, good web design matters because it attracts more customers and fuels business growth.
In What Ways Can Web Design Fuel Business Growth?
We understand that growing a business is not easy. Neither is it simple. It requires meticulous effort right from the conceptualization of marketing strategies to the actual execution of such.
Don’t let your marketing efforts go to waste simply because you did not pay close attention to the design of your business website. A well-designed site creates a commendable and reliable image of your brand. It also convinces visitors to stay on your page and eventually make a transaction.
When you invest in high-quality design services, expect a well-planned and meticulously curated design that fuels business growth. A well-designed website accurately portrays your brand identity, makes site visitors feel at ease, draws attention to your calls to action, converts traffic into leads, and generates business revenue.
But, in what specific ways can web design make your business stand out online?
- Parallax scrolling streamlines navigation.
With so many competitor sites, you encounter challenges to grabbing and retaining the attention of the online audience. One of the most effective ways for you to prevent visitors from closing the tab and moving on to the next site is to utilize parallax scrolling.
Parallax scrolling makes the navigation easier and the content more visible. So, visitors no longer have to click past multiple submenus just to find what they’re looking for.
Parallax scrolling combines 2D scrolling and visual effects for a seamless user experience. It utilizes distinctive foreground and background designs to build an illusion of layers throughout the page. It also adds depth and a sense of animation that visitors will enjoy navigating. As a result, you move closer to your targeted customer retention rate.
- Video landing pages generate more leads.
Video marketing is a powerful strategy for online growth. Forbes says that consumers are increasingly interacting with videos today. Internet video traffic will likely make up 80 percent of all consumer Internet traffic by 2019.
Adding to that, 90 percent of users find product videos helpful in making a decision to book or purchase something online. In fact, 64 percent of them are more likely to transact online after watching a video. Having said that, we suggest the use of videos to generate more leads and increase transactions through your website.
Written content, along with images and other forms of graphics, is still relevant in web design. But, videos are a powerful medium to convey your message to the target consumers. They are likely to increase conversion rate. So, consider incorporating videos into your overall site design.
- Custom typography encourages interaction.
Visitors are more likely to explore your website when they like how it looks. They are more likely to run through your web page when the typography makes your written content easily visible. They stay on websites that they can easily scan and read through.
Stay away from generic stock fonts. Instead, use unique fonts that help establish your brand identity and make you appear more personable to site visitors. This way, they are more likely to interact with the content you so meticulously prepared for them.
Keep in mind that custom typography can be unique and simplistic at the same time. Pay attention to the readability of your web content. Otherwise, if you use too many font styles and sizes, your web design is at the risk of lacking structure and professionalism.
By keeping these web design aspects in mind, you are one step closer to having a design that actively fuels business growth.
Which Aspects of Web Design Subtly Appeal to Consumers?
Good web design emphasizes the usefulness of your products or services. It makes a clear statement to site visitors about what you have to offer. But, it doesn’t present those factors blatantly. A good design is one that utilizes the following factors to make a positive impact on user experience:
- Readable content that helps visitors find what they need.
Web pages of days gone by only had words, words, and more words. Now, digital marketers focus on creating fresh content presented in a readable way so as not to overwhelm site visitors. Great web design puts emphasis on organized and easy-to-read content.
- The balance between graphics and white space lets visitors’ eyes rest.
Videos, images, and other graphic elements play a major role in keeping site visitors engaged. But, overdoing these elements might distract visitors or put them off. For this reason, web designers find the balance between graphics and white space.
- A good color scheme affects the mood and feel of people who visit a website.
Color psychology, which utilizes colors to influence human behavior, is a significant aspect of web design. It uses tints, hues, and shades to evoke a certain feeling or emotion when members of the online community visit your website.
- Typography helps you present a particular look and feel of your brand.
Websites can choose among thousands of typefaces for their content. Choosing the correct typeface is not as simple as selecting the one that looks best, though. This process takes into consideration your brand identity and which typeface presents your brand in the best light.
These four components of web design subtly but successfully affect user experience and your customer retention rate.
When Is the Best Time to Invest in Great Web Design?
There’s no time like the present to do something; nobody knows how many opportunities you miss by hesitating to do something. In business, you can’t dive into something without knowing the possible outcomes of it first. But, now that you know how great web design positively affects your business, who’s to stop you from investing in it?
Now might just be the best time for you to invest in high-quality web design when any of the following applies to you:
- You have a stable marketing strategy.
Before you invest in web design, take into consideration your overall marketing campaign. Beautiful and interactive web design might not amount to anything if you don’t have the right tools and strategies that lead people to your website — or a proper call to action that encourages visitors to make a purchase.
Make sure you have a solid understanding of your marketing strategy. Make sure it is updated. Only then can you focus on revamping your website.
- Your business website is reasonably stable.
When your business is just starting out, or when you are new to online ventures, you have a lot of financial matters to consider. You might not have enough resources to invest in high-quality design services. For this reason, work on achieving a stable-enough online presence first.
If you’re just starting out, you can settle for free or low-cost design options. But, when you start attracting the online audience, then it’s time to invest in better design.
- You believe that it is time for a rebrand.
If you’ve been in business for a long time, you may have a better understanding of online marketing and its impact on success. You may also be thinking of a rebrand that aligns with your updated business goals or that helps you stand out in the increasingly competitive market.
Rebranding means changing your corporate image and building a better brand identity. In line with this, you will need web design services to match the way you want to present the business.
- You have the financial resources for design services.
The factor that will ultimately influence your decision is whether you can afford web design services at the moment. High-quality design services are an investment and you have to be ready for the expense. Go for it as soon as you know that your business has the financial resources to sustain it.
Web design is a great investment. It boosts your business and helps you reach your short-term and long-term goals. But, keep in mind that there is a right time to do it. Consider the aforementioned factors before contacting your local web design services provider.
How Do Businesses Get Started with High-Quality Web Design?
Business owners and administrators like you have an overwhelming number of tasks to do towards meeting short-term and long-term business goals. Although those tasks are often vital in order to attract customers and to increase your bottom line, you shouldn’t have to add web design to your already long list of daily responsibilities.
This is where the skills of professional web designers come in.
Businesses must look for a trusted web design services provider to create high-quality design solutions without any trouble – and to get the job done right, from the start At Alkries LLC, we have a team of web designers who worry about and find solutions that result in great web design so that you don’t have to. This, in turn, frees you to focus on business growth.
Explore alkries.com and discover what we do to make your website more attractive than competitor sites. Get in touch with us, today, so we can start working on high-quality web design for your brand.