Local SEO helps your business boost its online presence, prompting it to rank higher in search engine results pages (SERPs). You can do this by writing localized content, tracking and highlighting reviews, and using business directories. This strategy lets your website market to customers in your community.
If you were to optimize a website for search engines from the ground up, what would you do?
That question was easier to answer years ago—because to gain the top search engine rankings, all you had to do was to create content stuffed with keywords. But search engine optimization (SEO) is not that simplistic anymore, and what used to work years ago no longer works today.
And that makes launching a successful SEO campaign even more challenging than ever before.
Developing a campaign has become all the more time-consuming and now requires a lot of research, from the content topic today’s users want to read online to the keywords that will effectively bring them to your site. SEO has evolved over the years, and there are smart approaches you should take to ensure success – there are also not-so-smart methods you will want to avoid.
This informative post will outline all the actionable strategies you can do to launch a successful SEO campaign in 2018.