Google has elevated from a brand to a verb. That is because, now, when people have questions, they go online and “Google it.” As a search engine, Google handles over five billion searches per day. Among those are searches for products, services, or solutions that your business can offer.
If you can help searchers find answers, even if it is through an advertisement, they are more likely to choose you than your competitors online. As such, it is valuable to invest in Google Ads today.
With rapid advances in data, technology, and digital marketing, the buyer’s journey from awareness to sale has become shorter. In just a few clicks online, buyers can order products or hire services. But while today’s digital age provides growing opportunities for businesses of all sizes, many still struggle to do so. Often, it is only a matter of bridging their sales and marketing gaps in the digital arena.
Sales and marketing are two of the main pillars of every business. They are the salt and pepper of the growing business recipe: too much of one and too little of the other will result in disaster.
If you want to transform your small or mid-sized business into a powerhouse company, you need to find the perfect combination of your business’ salt and pepper. The best way to do that is to bridge the gap between them.
Mobile search is a major influence on online purchasing. It provides comprehensive information about a certain product or service, giving consumers that nudge they may need to make a purchase.
Google tested this idea two years ago, in September 2016, to have a better understanding of the way people meet their needs in “I-want-to-buy” moments. The search engine giant asked 1,000 smartphone owners to keep track of their mobile phone usage. True enough, these consumers use retail websites and search engines to help them decide and make purchases during “I-want-to-buy” moments.
When you are looking for ways to improve online brand awareness and influence online buying decisions, keep in mind that a solid search engine optimization (SEO) strategy is a huge help. It boosts online presence, effectively making your brand more familiar in the eyes of your target consumers.
Before you get started on an effective mobile search strategy, however, you need a thorough understanding of what SEO is. You may have some stereotypes or reservations about it, especially when you are new to the concept. Having said that, we encourage you to consider the following myths – and to debunk them with us.
Data is a driver of business success, and no business can expect to earn revenue without smart marketing. The two, therefore, go hand-in-hand, though there had been no platform to unify them in the online marketing front. That is, until recently. Google saw this lack and acted on it. Last June 27, the world’s largest search engine launched Google Marketing Platform.
Alkries LLC welcomes this development as it promises to improve our Pay-Per-Click services. It simplifies our work by streamlining data gathering and analysis, and this, in turn, enables us to design more cost-effective campaigns.
Whether you’re a client already profiting from PPC or a prospective advertiser, you gain an advantage if you know how Google Marketing Platform works. Read on to learn more.
Local SEO helps your business boost its online presence, prompting it to rank higher in search engine results pages (SERPs). You can do this by writing localized content, tracking and highlighting reviews, and using business directories. This strategy lets your website market to customers in your community.