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Google search engine and SEO Strategies

Passé Plans: The SEO Strategies You should Stop Using

In the world of SEO, user experience rules. Search engines update their algorithms regularly to improve the results they show their audience. Google, in fact, reportedly changes its algorithm around 500 to 600 times a year.

As search engines evolve, so should your strategies. With every update, some SEO tactics become outdated and ineffective instantly. Even when they don’t raise a red flag, they’re marketing black holes that drain your budget but offer nothing in return. Worse, the methods that work wonders today might just cause your site’s downfall tomorrow; they might earn a penalty from Google.

To this day, Alkries LLC encounters businesses that invest in outdated SEO strategies. We want you to make the most of your marketing budget, however. So, we rounded up strategies that are no longer valuable in 2018 to help you focus your time and energy on tactics that work.

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website traffic

12 Local SEO Strategies for Small Businesses That Work in 2018

Think of the last time you used your phone to look for a restaurant or auto repair shop near you.

Your instinct was probably to click the first listing with multiple positive reviews or that has turn-by-turn directions. This may feel like a natural process, but good listings are actually the result of an SEO strategy designed to boost a business’s search visibility and ultimately, its potential to attract new customers.

If you have a brick-and-mortar location or own a company that operates in a specific city or geographic area, integrating local SEO into your digital marketing strategy helps your prospects find you in their exact moment of need. It also lets you tap into the surrounding community and expand your client base.

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Google Ads Bid Strategies

5 Google Ads Bid Strategies You Must Know Today — And Tips on Choosing the Best One

Pay-per-click (PPC) advertising should be your go-to strategy if you want to get instant leads online. It is also a cost-effective technique as you only have to pay every time a user clicks your ad. But if you want to get the most out of your advertising budget, you need to learn how to bid more strategically.

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graphs on a tablet screen

Google’s Latest Broad Core Search Algorithm Update

Google started off August by rolling out major updates to its search algorithm. As an SEO company in VA, this came as no surprise to us, knowing that the search giant does updates between 200 to 500 times per year. But when the dust settled mid-August, what we thought was minor, routine maintenance turned out to be a broad core algorithm update.

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Color Coordination with Web Design

Color Coordination Is the Essence of Effective Web Design

Your website is the online window to your business — you may hear this statement a lot, but that doesn’t make it any less true. Your business website is the place where customers learn about your brand and discover what you have to offer. So, it pays to invest in high-quality web design.

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Great Web Design and website optimization

How Does Web Design Help Your Business Rise Above the Competition?

Online shopping and e-commerce are more popular than ever among private consumers. Market research and business intelligence portal Statista shares that, in 2017, 1.66 billion people around the world bought goods online. Global e-retail sales went up to 2.3 billion U.S. dollars last year and may even skyrocket to 4.48 billion trillion U.S. dollars by 2021.

Private consumers are increasingly using their mobile devices to purchase a wide range of products and services. Businesses have to build a strong online presence to keep up with the demands of consumers as well as to rise above competitor brands.

One of the most effective ways to succeed in online business endeavors is to invest in high-quality web design. Potential consumers are more likely to make purchases from a website that has great design, in both form and function.

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Website Content Creation, Improve the Way You Write Content

What Will Improve Your Website Content?

Your goal as a business is to satisfy what customers want and need. Google’s mission is the same; every time it updates its algorithms, the main intent is to make sure users are getting what they look for online. Already, you’re on the same page as the world’s most recognizable search engine, which can only mean that your website’s ranking well. But what if it isn't, what can you do. Here are a few tips.

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SEO for Small Businesses

What Every Small Business Owner (SMB) Needs to Know to Emerge as the SEO Winner

Boosting your website’s ranking in Google’s Search Engine Results Pages (SERPs) doesn’t happen overnight. It takes time, and it can become complicated. But it’s not impossible to fast-track the improvement of your ranking.

Our experience as an SEO agency in VA helps us manage the websites of small and midsize businesses (SMBs). Here are several ways on how you can rise on top of SEO rankings.

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Facebook Messenger

Conversion Through Conversation: How to Get Qualified Leads via Free Facebook Messenger Chatbots

If you’ve been paying enough attention to what’s going on in the digital sphere, you would’ve already heard about the growing opportunities in Facebook marketing. Over the past couple of years, the social network has made several breakthroughs on the business side of its clientele. Our social experts at Alkries LLC invite you to explore these exciting developments.

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graphs on a tablet screen

9 Tactics to Launch a High-Converting Google Ads Campaign in 2018

Google has elevated from a brand to a verb. That is because, now, when people have questions, they go online and “Google it.” As a search engine, Google handles over five billion searches per day. Among those are searches for products, services, or solutions that your business can offer.

If you can help searchers find answers, even if it is through an advertisement, they are more likely to choose you than your competitors online. As such, it is valuable to invest in Google Ads today.

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