Online shopping and e-commerce are more popular than ever among private consumers. Market research and business intelligence portal Statista shares that, in 2017, 1.66 billion people around the world bought goods online. Global e-retail sales went up to 2.3 billion U.S. dollars last year and may even skyrocket to 4.48 billion trillion U.S. dollars by 2021.
Private consumers are increasingly using their mobile devices to purchase a wide range of products and services. Businesses have to build a strong online presence to keep up with the demands of consumers as well as to rise above competitor brands.
One of the most effective ways to succeed in online business endeavors is to invest in high-quality web design. Potential consumers are more likely to make purchases from a website that has great design, in both form and function.
Your goal as a business is to satisfy what customers want and need. Google’s mission is the same; every time it updates its algorithms, the main intent is to make sure users are getting what they look for online. Already, you’re on the same page as the world’s most recognizable search engine, which can only mean that your website’s ranking well. But what if it isn't, what can you do. Here are a few tips.
Boosting your website’s ranking in Google’s Search Engine Results Pages (SERPs) doesn’t happen overnight. It takes time, and it can become complicated. But it’s not impossible to fast-track the improvement of your ranking.
Our experience as an SEO agency in VA helps us manage the websites of small and midsize businesses (SMBs). Here are several ways on how you can rise on top of SEO rankings.
If you’ve been paying enough attention to what’s going on in the digital sphere, you would’ve already heard about the growing opportunities in Facebook marketing. Over the past couple of years, the social network has made several breakthroughs on the business side of its clientele. Our social experts at Alkries LLC invite you to explore these exciting developments.
Google has elevated from a brand to a verb. That is because, now, when people have questions, they go online and “Google it.” As a search engine, Google handles over five billion searches per day. Among those are searches for products, services, or solutions that your business can offer.
If you can help searchers find answers, even if it is through an advertisement, they are more likely to choose you than your competitors online. As such, it is valuable to invest in Google Ads today.
With rapid advances in data, technology, and digital marketing, the buyer’s journey from awareness to sale has become shorter. In just a few clicks online, buyers can order products or hire services. But while today’s digital age provides growing opportunities for businesses of all sizes, many still struggle to do so. Often, it is only a matter of bridging their sales and marketing gaps in the digital arena.
Sales and marketing are two of the main pillars of every business. They are the salt and pepper of the growing business recipe: too much of one and too little of the other will result in disaster.
If you want to transform your small or mid-sized business into a powerhouse company, you need to find the perfect combination of your business’ salt and pepper. The best way to do that is to bridge the gap between them.
Mobile search is a major influence on online purchasing. It provides comprehensive information about a certain product or service, giving consumers that nudge they may need to make a purchase.
Google tested this idea two years ago, in September 2016, to have a better understanding of the way people meet their needs in “I-want-to-buy” moments. The search engine giant asked 1,000 smartphone owners to keep track of their mobile phone usage. True enough, these consumers use retail websites and search engines to help them decide and make purchases during “I-want-to-buy” moments.
When you are looking for ways to improve online brand awareness and influence online buying decisions, keep in mind that a solid search engine optimization (SEO) strategy is a huge help. It boosts online presence, effectively making your brand more familiar in the eyes of your target consumers.
Before you get started on an effective mobile search strategy, however, you need a thorough understanding of what SEO is. You may have some stereotypes or reservations about it, especially when you are new to the concept. Having said that, we encourage you to consider the following myths – and to debunk them with us.
Data is a driver of business success, and no business can expect to earn revenue without smart marketing. The two, therefore, go hand-in-hand, though there had been no platform to unify them in the online marketing front. That is, until recently. Google saw this lack and acted on it. Last June 27, the world’s largest search engine launched Google Marketing Platform.
Alkries LLC welcomes this development as it promises to improve our Pay-Per-Click services. It simplifies our work by streamlining data gathering and analysis, and this, in turn, enables us to design more cost-effective campaigns.
Whether you’re a client already profiting from PPC or a prospective advertiser, you gain an advantage if you know how Google Marketing Platform works. Read on to learn more.
Local SEO helps your business boost its online presence, prompting it to rank higher in search engine results pages (SERPs). You can do this by writing localized content, tracking and highlighting reviews, and using business directories. This strategy lets your website market to customers in your community.
If you were to optimize a website for search engines from the ground up, what would you do?
That question was easier to answer years ago—because to gain the top search engine rankings, all you had to do was to create content stuffed with keywords. But search engine optimization (SEO) is not that simplistic anymore, and what used to work years ago no longer works today.
And that makes launching a successful SEO campaign even more challenging than ever before.
Developing a campaign has become all the more time-consuming and now requires a lot of research, from the content topic today’s users want to read online to the keywords that will effectively bring them to your site. SEO has evolved over the years, and there are smart approaches you should take to ensure success – there are also not-so-smart methods you will want to avoid.
This informative post will outline all the actionable strategies you can do to launch a successful SEO campaign in 2018.