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Google Ads Bid Strategies

5 Google Ads Bid Strategies You Must Know Today — And Tips on Choosing the Best One

Pay-per-click (PPC) advertising should be your go-to strategy if you want to get instant leads online. It is also a cost-effective technique as you only have to pay every time a user clicks your ad. But if you want to get the most out of your advertising budget, you need to learn how to bid more strategically.

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graphs on a tablet screen

Google’s Latest Broad Core Search Algorithm Update

Google started off August by rolling out major updates to its search algorithm. As an SEO company in VA, this came as no surprise to us, knowing that the search giant does updates between 200 to 500 times per year. But when the dust settled mid-August, what we thought was minor, routine maintenance turned out to be a broad core algorithm update.

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Color Coordination with Web Design

Color Coordination Is the Essence of Effective Web Design

Your website is the online window to your business — you may hear this statement a lot, but that doesn’t make it any less true. Your business website is the place where customers learn about your brand and discover what you have to offer. So, it pays to invest in high-quality web design.

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Great Web Design and website optimization

How Does Web Design Help Your Business Rise Above the Competition?

Online shopping and e-commerce are more popular than ever among private consumers. Market research and business intelligence portal Statista shares that, in 2017, 1.66 billion people around the world bought goods online. Global e-retail sales went up to 2.3 billion U.S. dollars last year and may even skyrocket to 4.48 billion trillion U.S. dollars by 2021.

Private consumers are increasingly using their mobile devices to purchase a wide range of products and services. Businesses have to build a strong online presence to keep up with the demands of consumers as well as to rise above competitor brands.

One of the most effective ways to succeed in online business endeavors is to invest in high-quality web design. Potential consumers are more likely to make purchases from a website that has great design, in both form and function.

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Website Content Creation

What Will Improve Your Website Content?

Your goal as a business is to satisfy what customers want and need. Google’s mission is the same; every time it updates its algorithms, the main intent is to make sure users are getting what they look for online. Already, you’re on the same page as the world’s most recognizable search engine, which can only mean that your website’s ranking well. But what if it isn't, what can you do. Here are a few tips.

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SEO for Small Businesses

What Every Small Business Owner (SMB) Needs to Know to Emerge as the SEO Winner

Boosting your website’s ranking in Google’s Search Engine Results Pages (SERPs) doesn’t happen overnight. It takes time, and it can become complicated. But it’s not impossible to fast-track the improvement of your ranking.

Our experience as an SEO agency in VA helps us manage the websites of small and midsize businesses (SMBs). Here are several ways on how you can rise on top of SEO rankings.

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Facebook Messenger

Conversion Through Conversation: How to Get Qualified Leads via Free Facebook Messenger Chatbots

If you’ve been paying enough attention to what’s going on in the digital sphere, you would’ve already heard about the growing opportunities in Facebook marketing. Over the past couple of years, the social network has made several breakthroughs on the business side of its clientele. Our social experts at Alkries LLC invite you to explore these exciting developments.

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graphs on a tablet screen

9 Tactics to Launch a High-Converting Google Ads Campaign in 2018

Google has elevated from a brand to a verb. That is because, now, when people have questions, they go online and “Google it.” As a search engine, Google handles over five billion searches per day. Among those are searches for products, services, or solutions that your business can offer.

If you can help searchers find answers, even if it is through an advertisement, they are more likely to choose you than your competitors online. As such, it is valuable to invest in Google Ads today.

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sales and marketing

Bridging Sales and Marketing Gaps in the Digital Age

With rapid advances in data, technology, and digital marketing, the buyer’s journey from awareness to sale has become shorter. In just a few clicks online, buyers can order products or hire services. But while today’s digital age provides growing opportunities for businesses of all sizes, many still struggle to do so. Often, it is only a matter of bridging their sales and marketing gaps in the digital arena.

Sales and marketing are two of the main pillars of every business. They are the salt and pepper of the growing business recipe: too much of one and too little of the other will result in disaster.

If you want to transform your small or mid-sized business into a powerhouse company, you need to find the perfect combination of your business’ salt and pepper. The best way to do that is to bridge the gap between them.

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seo myths with Alkries LLC

Redefine Your Brand’s Online Presence by Debunking SEO Myths

Mobile search is a major influence on online purchasing. It provides comprehensive information about a certain product or service, giving consumers that nudge they may need to make a purchase.

Google tested this idea two years ago, in September 2016, to have a better understanding of the way people meet their needs in “I-want-to-buy” moments. The search engine giant asked 1,000 smartphone owners to keep track of their mobile phone usage. True enough, these consumers use retail websites and search engines to help them decide and make purchases during “I-want-to-buy” moments.

When you are looking for ways to improve online brand awareness and influence online buying decisions, keep in mind that a solid search engine optimization (SEO) strategy is a huge help. It boosts online presence, effectively making your brand more familiar in the eyes of your target consumers.

Before you get started on an effective mobile search strategy, however, you need a thorough understanding of what SEO is. You may have some stereotypes or reservations about it, especially when you are new to the concept. Having said that, we encourage you to consider the following myths – and to debunk them with us.

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