The world is no longer at the cusp of a digital revolution: we're now living in it. Digital content and the Internet are now part of our everyday lives, from entertainment media we consume to our methods of shopping. Such facts should influence your decisions as a business owner.
I-Want-to-Buy Moments Statistics (from Think With Google)
Users that visit a retailer website or app before buying.
Users that do a general online search to buy.
Users that do a mobile search before buying.
Users whose buying decisions are influenced by a relevant search.
Here's another fact to ponder upon: more businesses are doing online marketing and search engine optimization (SEO). If you belong to a competitive industry here in Virginia (e.g., retail, food, consumer goods manufacturing, home services), chances are many of your competitors have already started their marketing campaigns.
So, if everyone is doing it, how will you stand out?
Here's a straightforward answer: through your SEO company.