If Google Ads could talk, it would chant like this: “20 dollar bid for this competitive keyword, now 30, will somebody give me 40? Now 40, now 40, anybody up for 50? Going once, going twice, sold!”
Now, if you’re a start-up owner who didn’t have stacks of hundred-dollar bills in your bag, you would probably find yourself sitting still in that imaginary auction and watching your desired keywords get snatched — one after the other — by the big spenders. You'd likely end up leaving that event empty-handed.
While bid per click isn’t the only thing that makes most expensive keywords, VA-based businesses with huge budgets are likely to do better in Google Ads than lower spenders. The average cost per click (CPC) is between one and two dollars, but the most expensive keywords can cost 50 dollars or more per click.
If you belong to an industry in which the majority of businesses advertise online, expect to pay for a higher-than-average CPC to compete. If you couldn’t catch up with everybody else’s bids, it may be difficult for your ads to rank high and for your brand to reap the best PPC results.However, "paying higher-than-average" doesn’t mean you should shell out millions of dollars monthly, like Amazon and Home Depot do, to get the results you desire. What you can do instead is to mimic what those advertisers with deep pockets do — without spending more money and exceeding your start-up’s monthly budget for ads.
Pay-per-click (PPC) advertising should be your go-to strategy if you want to get instant leads online. It is also a cost-effective technique as you only have to pay every time a user clicks your ad. But if you want to get the most out of your advertising budget, you need to learn how to bid more strategically.
Google has elevated from a brand to a verb. That is because, now, when people have questions, they go online and “Google it.” As a search engine, Google handles over five billion searches per day. Among those are searches for products, services, or solutions that your business can offer.
If you can help searchers find answers, even if it is through an advertisement, they are more likely to choose you than your competitors online. As such, it is valuable to invest in Google Ads today.
Data is a driver of business success, and no business can expect to earn revenue without smart marketing. The two, therefore, go hand-in-hand, though there had been no platform to unify them in the online marketing front. That is, until recently. Google saw this lack and acted on it. Last June 27, the world’s largest search engine launched Google Marketing Platform.
Alkries LLC welcomes this development as it promises to improve our Pay-Per-Click services. It simplifies our work by streamlining data gathering and analysis, and this, in turn, enables us to design more cost-effective campaigns.
Whether you’re a client already profiting from PPC or a prospective advertiser, you gain an advantage if you know how Google Marketing Platform works. Read on to learn more.