You want search engines to find your small business, but where and how do you start?
Years ago, this question was a lot easier to answer. Back in the early days of search engine optimization (SEO), all you had to do was stuff your content with keywords to gain the favor of web crawlers. But as internet marketing is dynamic in nature, most of the things that worked in the past no longer work today. Safe to say, launching a successful SEO campaign has become significantly challenging, and you need to be in tune with the trends to create a potent and measurable SEO plan.
What SEO strategies should you relegate to times past? Which ones deserve a double down? How do you know which is which?
We round up the actionable steps you can take to launch a foolproof SEO campaign in 2019.
The world of web marketing is fast-paced, and navigating SEO can feel like scouring a coal mine in search of a particular diamond.
As the business owner, you’re aware that your customers go online to look up the products and services you offer. The challenge is finding out how to drive them to your website.
Enter search engine optimization (SEO). When done right, SEO can turn your website into your best salesman. Using the right SEO practices makes it easier for people to find you. If you generate the majority of your sales online, SEO becomes more of a requirement than an option. This is also true if you operate in a crowded field in a specific location, where you need to vie against more established brands.SEO drives you to the top of search engine results page (SERPs), gaining you traffic, leads, and eventually, conversions. Ranking high up in search results is, essentially, the most fruitful way to advertise your web-based business.
Stagnating businesses, desolate streets, a shrinking population, and a future riddled with uncertainty. This has become the common tale of many small towns and cities across America as more and more people seek greener pastures.
But in recent years, some outlying towns and faraway suburbs in over 11 states are changing this narrative.
Charming towns like Vineyard, Utah and Harrisonburg, Virginia are in the midst of a technology and business boom, attracting families and young job-seekers. If you own a business in a small town or city, or near a thriving metropolis, now is the perfect opportunity to shake things up and do some digital marketing.
The world wide web is like a massive network of stops in a big city subway system. These stops represent different pages, and search engines crawl the entire metropolis to find every link they can. The links function as the best path search engines use to discover how different pages are related to each other.
In turn, links make it easier for automated robots called “crawlers” or “spiders” to reach billions of web pages and documents on the web. Once the search engines find these pages, they can store them in a large database for recall when a user makes a relevant search query.
When users perform a search, they demand instant results — even a one-second delay could result in user dissatisfaction. Since links play a crucial role in achieving search ranking and traffic success, growing a link profile for a website is critical to gaining traction online.
We always strive for more; this is part of human nature. We are constantly working to reach the top and when we get there, we want to go even higher. For this reason, it comes as no surprise that business owners are always pushing the limits to bring in substantial traffic to their websites.
In the world of SEO, user experience rules. Search engines update their algorithms regularly to improve the results they show their audience. Google, in fact, reportedly changes its algorithm around 500 to 600 times a year.
As search engines evolve, so should your strategies. With every update, some SEO tactics become outdated and ineffective instantly. Even when they don’t raise a red flag, they’re marketing black holes that drain your budget but offer nothing in return. Worse, the methods that work wonders today might just cause your site’s downfall tomorrow; they might earn a penalty from Google.
To this day, Alkries LLC encounters businesses that invest in outdated SEO strategies. We want you to make the most of your marketing budget, however. So, we rounded up strategies that are no longer valuable in 2018 to help you focus your time and energy on tactics that work.
Think of the last time you used your phone to look for a restaurant or auto repair shop near you.
Your instinct was probably to click the first listing with multiple positive reviews or that has turn-by-turn directions. This may feel like a natural process, but good listings are actually the result of an SEO strategy designed to boost a business’s search visibility and ultimately, its potential to attract new customers.
If you have a brick-and-mortar location or own a company that operates in a specific city or geographic area, integrating local SEO into your digital marketing strategy helps your prospects find you in their exact moment of need. It also lets you tap into the surrounding community and expand your client base.
Boosting your website’s ranking in Google’s Search Engine Results Pages (SERPs) doesn’t happen overnight. It takes time, and it can become complicated. But it’s not impossible to fast-track the improvement of your ranking.
Our experience as an SEO agency in VA helps us manage the websites of small and midsize businesses (SMBs). Here are several ways on how you can rise on top of SEO rankings.
Mobile search is a major influence on online purchasing. It provides comprehensive information about a certain product or service, giving consumers that nudge they may need to make a purchase.
Google tested this idea two years ago, in September 2016, to have a better understanding of the way people meet their needs in “I-want-to-buy” moments. The search engine giant asked 1,000 smartphone owners to keep track of their mobile phone usage. True enough, these consumers use retail websites and search engines to help them decide and make purchases during “I-want-to-buy” moments.
When you are looking for ways to improve online brand awareness and influence online buying decisions, keep in mind that a solid search engine optimization (SEO) strategy is a huge help. It boosts online presence, effectively making your brand more familiar in the eyes of your target consumers.
Before you get started on an effective mobile search strategy, however, you need a thorough understanding of what SEO is. You may have some stereotypes or reservations about it, especially when you are new to the concept. Having said that, we encourage you to consider the following myths – and to debunk them with us.
Local SEO helps your business boost its online presence, prompting it to rank higher in search engine results pages (SERPs). You can do this by writing localized content, tracking and highlighting reviews, and using business directories. This strategy lets your website market to customers in your community.