By Matthew King

When it comes to monitoring and measuring the performance of your campaign, it helps to think of search engine optimization (SEO) like the stock market.

SEO, like stocks, involves making decisions based on what you’ve seen in the past and what to expect in the future. From that follows a waiting period in which you’re likely to experience growth and decline — just like ranking fluctuations and algorithm changes.

Even the U.S. stock market grew steadily during the 20th century, despite epidemics, world wars, and the Great Depression.

There are no shortcuts to success in the stock market or SEO. And the only way for you to witness growth is by holding out for the long-term rewards.

With a data-driven digital marketing strategy, you can you can achieve consistent results for your campaign. As certified specialists in the industry, we can help boost your online presence with our SEO services in Virginia.

But launching your campaign is only half of the equation. Knowing the return on investment (ROI) is critical to the success of your overall SEO efforts.

So how do you measure and evaluate the performance of your digital marketing campaign?
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By Matthew King

Content marketing and search engine optimization (SEO) are the titans of modern marketing. Oddly enough, they aren’t in the same conversation as often as they should be.

And when they are, digital marketers seem to adopt an adversarial mentality and headline their articles with SEO vs. Content Marketing. The Guardian was one of the news coverage sites that described how Google had tired of its “old friend SEO,” and was “making friends” with content marketing instead, describing it as the new kid in town.

Smart digital marketers know that this isn’t how it works, though. While all channels have their special roles to play, the best strategies are those that integrate different digital marketing channels to achieve the same goal.
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By Matthew King

You want search engines to find your small business, but where and how do you start?

Years ago, this question was a lot easier to answer. Back in the early days of search engine optimization (SEO), all you had to do was stuff your content with keywords to gain the favor of web crawlers. But as internet marketing is dynamic in nature, most of the things that worked in the past no longer work today. Safe to say, launching a successful SEO campaign has become significantly challenging, and you need to be in tune with the trends to create a potent and measurable SEO plan.

What SEO strategies should you relegate to times past? Which ones deserve a double down? How do you know which is which?

We round up the actionable steps you can take to launch a foolproof SEO campaign in 2019.

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By Matthew King

The world of web marketing is fast-paced, and navigating SEO can feel like scouring a coal mine in search of a particular diamond.

As the business owner, you’re aware that your customers go online to look up the products and services you offer. The challenge is finding out how to drive them to your website.

Enter search engine optimization (SEO). When done right, SEO can turn your website into your best salesman. Using the right SEO practices makes it easier for people to find you. If you generate the majority of your sales online, SEO becomes more of a requirement than an option. This is also true if you operate in a crowded field in a specific location, where you need to vie against more established brands.

SEO drives you to the top of search engine results page (SERPs), gaining you traffic, leads, and eventually, conversions. Ranking high up in search results is, essentially, the most fruitful way to advertise your web-based business.
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By Matthew King

Alkries LLC always says the same thing to clients who want to gain a foothold in their respective industries and later carve out a share of the market: they should identify their target markets.

A target market is a segment of your audience that shows a high level of interest in your products and services. It’s a group of people with shared characteristics or traits that make them your business’s ideal customers. Your business’s target markets are people whom you think will use, enjoy, and benefit from your products and services the most. Target markets don’t have to be current customers, but they have a high potential of becoming loyal patrons of your products and services.

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By Matthew King

Stagnating businesses, desolate streets, a shrinking population, and a future riddled with uncertainty. This has become the common tale of many small towns and cities across America as more and more people seek greener pastures.

But in recent years, some outlying towns and faraway suburbs in over 11 states are changing this narrative.

Charming towns like Vineyard, Utah and Harrisonburg, Virginia are in the midst of a technology and business boom, attracting families and young job-seekers. If you own a business in a small town or city, or near a thriving metropolis, now is the perfect opportunity to shake things up and do some digital marketing.

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